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Privacy Policy

BoostLabs Privacy Policy

Effective date: 03 May 2026
Website: https://boostlabs.au
Business name / ABN: BoostLabs / ABN 80 925 247 017
Contact: team@boostlabs.au
Address: 15 Wren Street, Bowen Hills QLD

BoostLabs respects your privacy. This Privacy Policy explains how we collect, use, store and disclose personal information when you visit our website, place an order, contact us or otherwise interact with BoostLabs.

This policy applies to https://boostlabs.au and any related BoostLabs pages, checkout forms, customer accounts, support communications and online store features.

1. Who we are

BoostLabs is an Australian automotive lighting and accessories business. We sell products such as underglow kits, motorcycle lighting kits, RGB badges, interior lighting, starlight kits, garage lighting and related accessories.

Our website is built using WordPress and WooCommerce. We use standard WooCommerce functionality to operate our online store, process orders, manage customer accounts, provide support and improve the shopping experience.

2. The personal information we collect

The personal information we collect depends on how you interact with us.

When you browse our website

We may collect technical and usage information, including:

  • your IP address;

  • browser type and version;

  • device type;

  • operating system;

  • pages viewed;

  • products viewed;

  • referral source;

  • approximate location based on IP address;

  • session activity;

  • cookies and similar tracking data; and

  • analytics and advertising identifiers.

When you place an order

We collect information needed to process and fulfil your order, including:

  • name;

  • email address;

  • phone number;

  • billing address;

  • shipping address;

  • order details;

  • payment status;

  • delivery details;

  • customer notes;

  • coupon or promotion usage;

  • account details if you create an account; and

  • communications about your order.

We do not intentionally store full credit card details on our website. Payments are handled by third-party payment providers, which may collect and process payment information under their own terms and privacy policies.

When you create an account

If you create a customer account, we may store:

  • your name;

  • email address;

  • billing and shipping details;

  • order history;

  • saved account preferences;

  • login details; and

  • password information in a secured/hashed form.

When you contact us

If you contact us by email, form, social media or another support channel, we may collect:

  • your name;

  • contact details;

  • order number;

  • photos, videos or files you send us;

  • vehicle/product information you choose to provide;

  • support history; and

  • the content of your message.

When you leave a review or send us content

If reviews, testimonials or user-submitted content are enabled, we may collect:

  • your name or display name;

  • review content;

  • rating;

  • product details;

  • photos or videos you choose to provide; and

  • related metadata such as date and time submitted.

3. How we collect personal information

We collect personal information:

  • directly from you when you place an order, create an account, contact us or submit information;

  • automatically through our website, cookies, analytics and server logs;

  • through WooCommerce and standard WordPress website functionality;

  • from third-party payment, shipping, analytics or advertising providers where needed to operate the store; and

  • from social media or public platforms if you choose to interact with us there.

4. Why we collect and use personal information

We collect and use personal information to:

  • operate our website and online store;

  • process and fulfil orders;

  • accept and confirm payments;

  • arrange shipping and delivery;

  • provide order updates;

  • respond to customer service and warranty enquiries;

  • manage returns, exchanges and support requests;

  • detect and prevent fraud, spam, abuse and security issues;

  • maintain customer accounts;

  • improve our website, products and shopping experience;

  • understand website traffic and product interest;

  • run Google Analytics 4 reporting;

  • create remarketing audiences and show relevant advertising through Google services;

  • comply with legal, accounting, tax and record-keeping obligations; and

  • enforce our Terms & Conditions.

5. WooCommerce and store data

Our store uses WooCommerce to manage eCommerce functions such as product pages, cart, checkout, customer accounts, orders, coupons, payment status, tax, shipping and order emails.

WooCommerce may store information such as cart contents, recently viewed products, order details, customer account information, billing and shipping details, and cookies needed for cart and checkout functionality.

This information is used so that the store can function correctly, remember cart contents, process purchases, display customer account information and manage orders.

6. Cookies and similar technologies

Our website uses cookies and similar technologies. Cookies are small files stored on your device that help websites work, remember preferences, understand visitor activity and support advertising features.

We may use cookies for:

  • essential website functionality;

  • cart and checkout functionality;

  • login and customer account sessions;

  • fraud and security checks;

  • remembering preferences;

  • analytics reporting;

  • conversion measurement;

  • Google remarketing and advertising audiences; and

  • measuring the performance of ads and website content.

Some cookies are required for the website and checkout to work properly. Other cookies, such as analytics and advertising cookies, help us understand how people use our website and show more relevant advertising.

You can control cookies through your browser settings. Blocking some cookies may affect website functionality, including cart, checkout or account features.

7. Google Analytics 4 and remarketing

We use Google Analytics 4 to understand how visitors use our website. This helps us measure website traffic, product interest, popular pages, checkout performance and marketing effectiveness.

We may also use Google remarketing and Google advertising features. These features may use Google advertising cookies, device identifiers and website activity to help show BoostLabs ads to people who have previously visited our website or interacted with our products.

Google may collect information such as your device, browser, approximate location, pages visited, interactions, referral source and advertising identifiers. Google may process this information in accordance with its own privacy policies and settings.

You can manage or opt out of some Google advertising personalisation through your Google account advertising settings, browser settings or Google’s available opt-out tools.

8. Direct marketing

We may use your information to send order-related messages, customer service responses and important updates about purchases.

We will only send promotional marketing emails or SMS messages where we have your consent or where permitted by law. You can unsubscribe from promotional messages at any time using the unsubscribe option in the message or by contacting us at team@boostlabs.au.

Unsubscribing from promotional messages will not stop important order, account, warranty, safety or transactional communications.

9. Who we disclose personal information to

We may disclose personal information to third parties where reasonably necessary to operate our business, including:

  • website hosting and technical service providers;

  • WooCommerce/WordPress-related service providers;

  • payment processors;

  • shipping carriers and fulfilment providers;

  • email delivery providers;

  • analytics and advertising providers, including Google;

  • fraud prevention, security and spam protection providers;

  • accountants, bookkeepers, insurers, advisers and professional service providers;

  • contractors who help us operate the store or provide support; and

  • government, regulatory or law enforcement bodies where required by law.

We do not sell customer lists.

10. Overseas disclosure

Some of the third-party services we use, including Google, payment processors, hosting providers, email providers and other technology services, may store or process information outside Australia.

Where personal information is disclosed overseas, we take reasonable steps to ensure it is handled appropriately, subject to the nature of the service and applicable privacy laws.

11. How we protect personal information

We take reasonable steps to protect personal information from misuse, interference, loss, unauthorised access, modification or disclosure.

These steps may include:

  • secure website hosting;

  • HTTPS/SSL encryption;

  • access controls;

  • account passwords;

  • administrative security practices;

  • limiting access to people who need it for business purposes;

  • software updates and security monitoring; and

  • using reputable third-party providers for payments, analytics and store operations.

No method of online transmission or storage is completely secure. While we take reasonable care, we cannot guarantee absolute security.

12. How long we keep personal information

We keep personal information for as long as reasonably needed for the purposes described in this policy, including:

  • processing and fulfilling orders;

  • providing customer support;

  • managing warranties, returns and disputes;

  • meeting accounting, tax and legal record-keeping obligations;

  • fraud prevention and website security;

  • analytics and business reporting; and

  • enforcing our Terms & Conditions.

When information is no longer required, we will take reasonable steps to delete, destroy or de-identify it where appropriate.

13. Accessing or correcting your personal information

You may request access to the personal information we hold about you or ask us to correct inaccurate, incomplete or outdated information.

To make a request, contact us at team@boostlabs.au.

We may need to verify your identity before providing access or making changes. In some cases, we may refuse access or correction where permitted by law, but we will explain why where required.

14. Deleting your account or information

You may contact us to request deletion of your customer account or personal information.

We will consider deletion requests in accordance with applicable laws. Some information may need to be retained for legitimate business, tax, accounting, legal, warranty, fraud prevention or dispute-resolution reasons.

15. Complaints

If you have a privacy concern or complaint, please contact us first so we can try to resolve it.

Email: team@boostlabs.au
Address: 15 Wren Street, Bowen Hills QLD

Please include enough detail for us to understand and investigate your concern.

If you are not satisfied with our response, you may contact the Office of the Australian Information Commissioner or another relevant privacy regulator.

16. Third-party websites and services

Our website may contain links to third-party websites, apps, payment providers, shipping providers, social media platforms or other services.

We are not responsible for the privacy practices, content or security of third-party websites or services. You should review their privacy policies before providing personal information to them.

17. Children’s privacy

Our website is intended for general audiences and automotive customers. We do not knowingly collect personal information from children under 13.

If you believe a child has provided personal information to us without appropriate permission, please contact us so we can take reasonable steps to remove it.

18. Changes to this Privacy Policy

We may update this Privacy Policy from time to time. The updated version will be posted on our website with a new effective date.

Your continued use of our website after an update means you accept the updated Privacy Policy, to the extent permitted by law.

19. Contact us

For privacy questions, access requests, correction requests or complaints, contact:

BoostLabs
Email: team@boostlabs.au
Website: https://boostlabs.au
ABN: 80 925 247 017
Business address: 15 Wren Street, Bowen Hills QLD